The Process
Building a brand is a lot like riding a bike.
We start moving. We wobble. Sometimes we fall.
Then we get back up—smarter, steadier, and headed exactly where we’re meant to go.
You don’t need to have it all figured out.
You just need to start.
We’re here to help, and won’t let go until you’re ready.
-
Inquiry & Discovery
We start with a brief inquiry form and an introductory call. This is where we:
‣ Learn about your brand, goals, and timeline
‣ Clarify the scope of work
‣ Confirm alignment and availability
If we’re a good fit, you’ll receive a custom proposal with defined deliverables and timeline
-
Direction & Strategy
Once your project begins, we establish the creative foundation.
This includes:‣ Brand goals and positioning
‣ Visual direction
‣ Creative references and inspiration
‣ Clear priorities for the build
This phase ensures everything that follows is cohesive and intentional.
-
Design & Build
This is where your brand comes to life.
Depending on your project, this may include:‣ Brand identity design
‣ Rebrand or refinement
‣ Website design and build
‣ Content and marketing direction
‣ Online store or merch setup (if applicable)
You’ll receive structured check-ins and review points throughout the process.
-
Refinement
We refine and polish based on feedback.
This phase ensures:‣ Visual consistency
‣ Clear messaging
‣ Functional readiness for launch
Edits are focused and intentional to keep the project on timeline.
-
Launch & Handoff
Once your project is complete, we prepare everything for launch.
You’ll receive:‣ Final brand files
‣ Website access and training (if applicable)
‣ Clear next-step guidance
‣ Tools to confidently manage your brand moving forward
Our goal is to leave you fully equipped and independent.
-
Ongoing Support (As Needed)
After launch, we’re available for:
‣ Refreshes
‣ New projects
‣ Creative guidance
‣ Seasonal updates
Support is offered on a project basis only — no long-term retainers.